News

Publications

Glaser, M., & Reisinger, H. (2020). Branding the Story: Avoiding Ad-Product Detachment in Narrative Ads. In Proceedings for the 49th EMAC Conference

Kononenko, I., Stepanova, O., Bukrieieva, K., Kononenko, O., & Kryvinska, N. (2020). Business Game for PMBoK Standard Training of Project Managers. 71-82.