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Showing entries 58 - 60 out of 530
Boric, S., & Strauss, C. (2022). Systematic Retrieval and Analysis of Heterogenous Online Retail Platform Data to Support Customer Targeting in Gaming Business. In N. Kryvinska, & M. Greguš (Eds.), Developments in Information & Knowledge Management for Business Applications (1 ed., pp. 479-504). Springer International Publishing AG . Studies in Systems, Decision and Control Vol. 420 https://doi.org/10.1007/978-3-030-95813-8_19
Szöcs, I., & Montanari, M. G. (2022). The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses. In Proceedings of the EMAC Annual Conference. Budapest
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2022). The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. In EMAC 2021 Annual Conference [93512] European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-93512&The%20Role%20of%20Brand%20Stereotypes%20in%20Mediating%20the%20Imp
Showing entries 58 - 60 out of 530