Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Chairs & Subject Areas

Studies

Research

News

Studies

05.02.2024

Fürther Ludwig-Erhard-Preis 2024

17.04.2023

»Wissenschaftspreis« des Markenverbandes und der Gesellschaft zur Erforschung des Markenwesens (G·E·M)

09.01.2023

Ulysses CALL FOR APPLICATION

Ulysses Contest – Digital Student Competition on Family Business Call for Application is out NOW!

01.07.2020

Neue Episode des Podcasts von Prof. Christina Sichtmann: Interview mit Prof. Adamantios Diamantopoulos

22.06.2020

Start des Podcasts zum Thema " Wissenschaftliches Schreiben" von Prof. Sichtmann

Research

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10.10.2023

Intuitionen von Verbraucher*innen bei der Auswahl veganer Lebensmittelsubstitute

11.09.2023

Univ.-Prof. Dr. Emmanuella Plakoyiannaki is presented with the Medal for Research of the British Academy of Management (BAM)

01.09.2023

Research Funding from the European Commission for Katerina Makri

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Publications

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Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues. Paper presented at American Marketing Association Winter Educators’ Conference, San Antonio, United States.

Wolfsteiner, E., Grohs, R., & Wagner, U. (2015). What Drives Ambush Marketer Misidentification? Journal of Sport Management, 29(2), 137-154. https://doi.org/10.1123/JSM.2014-0122

Showing entries 529 - 530 out of 530

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