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Showing entries 517 - 519 out of 530
Davvetas, V., Halkias, G., & Diamantopoulos, A. (2015). Perceived Brand Globalness/Localness versus Country Stereotypes as Drivers of Brand Purchase Intentions. In Proceedings of the 6th EMAC CEE Regional Conference
Bartsch, F., & Diamantopoulos, A. (2015). Predicting Global Brand Ownership: An Empirical Investigation of Positive Consumer Dispositions towards Globality. In Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
Ebster, C., & Garaus, M. (2015). Räume, die zum Kauf verführen: Store Design und Visual Merchandising. Facultas.
Showing entries 517 - 519 out of 530