News

Publications

Arslanagic-Kalajdzic, M., Zabkar, V., Diamantopoulos, A., & Florack, A. (2016). Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality. Paper presented at 3rd AIB-CEE Chapter Conference, Prag, Czech Republic.

Pauser, S., Wagner, U., & Ebster, C. (2016). Charismatic selling: An investigation of charismatic nonverbal behaviors in personal selling. Paper presented at Global Marketing Conference 2016, Hongkong, China.

Pauser, S., Ebster, C., & Wagner, U. (2016). Charismatic selling: The impact of a charismatic salesperson on customers' approach behaviors in personal selling - An experimental study. Paper presented at 45th European Marketing Academy Conference (EMAC 2016), Oslo, Norway.