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Publications

Sichtmann, C., & Patak, P. (2016). Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities. In Proceedings of the 44th Annual Conference of the Academy of Marketing Science

Micevski, M., Lee, N., Kadić-Maglajlić, S., & Cadogan, J. (2016). Should Sales Managers Be Nice, Nasty, or Both? In Proceedings of the 7th European Marketing Academy Regional Conference