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Publications

Sichtmann, C., & Patak, P. (2016). Service Encounters with Immigrant Customers - A Qualitative Study. In P. Hauptfeld-Göllner (Ed.), MAGIC: Managing the Gaps of Intercultural Communication: interkulturelle Projekte zum Erfolg führen (pp. 107-121). Leykam Buchverlag.

Sichtmann, C., & Patak, P. (2016). Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities. In Proceedings of the 44th Annual Conference of the Academy of Marketing Science