Research Projects
Navigating Brand Preference through Consumers' Stereotypes
Diamantopoulos, A. (Project Lead) & Florack, A. (Co-Lead)
1/09/18 → 31/10/21
Project: Research funding
Consumer Regret in Global versus Local Brand Purchase Decisions
Diamantopoulos, A. (Project Lead)
1/01/15 → 31/10/17
Project: Research funding
Explicit and Implicit Country Stereotypes of Consumers
Diamantopoulos, A. (Project Lead) & Florack, A. (Project Lead)
1/09/14 → 31/08/18
Project: Research funding
National Identity, Consumer Ethnocentrism, and Consumer Cosmopolitanism Perceptions: Their Impact on Country Image Formation and Behavioral Consequences
Diamantopoulos, A. (Project Lead)
1/01/07 → 30/08/08
Project: Research funding
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