Effects of Value and Risk Perceptions on Purchase Intentions for Global Brands: Evidence from Three European Countries

Author(s)

Ziva Kolbl, Adamantios Diamantopoulos, Maja Arslanagic-Kalajdzic, Vesna Zabkar

Organisation(s)

Department of Accounting, Innovation and Strategy

External organisation(s)

University of Sarajevo, University of Ljubljana

Publication date

2018

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration, 502020 Market research

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/effects-of-value-and-risk-perceptions-on-purchase-intentions-for-global-brands-evidence-from-three-european-countries(fe4ec367-c94d-405e-acfd-dd7ae8a0e965).html