How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries

Author(s)

Adamantios Diamantopoulos, Maja Arslanagic-Kalajdzic, Ziva Kolbl

Organisation(s)

Department of Accounting, Innovation and Strategy

Publication date

2018

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration, 502020 Market research

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/how-does-brand-globalness-and-localness-influence-consumer-perceptions-of-value-and-risk-testing-a-mediating-model-in-three-countries(fa570368-9fd9-484c-ade2-37ce5aa1fc1b).html