Selfie campaigns as advertising strategy: Mental imagery as driver of participation
- Author(s)
- Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner, Alexander Girschick
- Organisation(s)
- Department of Marketing and International Business
- External organisation(s)
- MODUL University Vienna
- Publication date
- 2020
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/fa16aae9-5d62-428a-85a8-054e6a18b1aa