Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence
- Author(s)
- Adamantios Diamantopoulos, Maja Arslanagic-Kalajdzic, Jelena Obradovic
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Universal Capital Bank AD, University of Sarajevo
- Publication date
- 2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/f78f89af-e2de-4648-b3f9-66f988823ade