Consumers' Ethical Perceptions of Social Media Analytics Practice: Modeling Outcomes
- Author(s)
- Milena Micevski, Nina Michaelidou
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Loughborough University
- Publication date
- 2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/ef60b18d-2e42-4944-9b55-77eecc25c8d6