The Mediating Roles of Perceived Value and Risk on Global Brand Purchase: Evidence from two European Countries

Author(s)

Ziva Kolbl, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos

Organisation(s)

Department of Accounting, Innovation and Strategy

External organisation(s)

University of Sarajevo

Publication date

2018

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration, 502020 Market research

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/the-mediating-roles-of-perceived-value-and-risk-on-global-brand-purchase-evidence-from-two-european-countries(e8957fd4-4ba9-4e21-a3d3-94424c67a0fd).html