Trader Joe's - An Experiential Discount Retailer Conquers the Culinary Seas
- Author(s)
- Claus Ebster, Riem Khalil
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Volume
- 8
- Pages
- 15-28
- Publication date
- 2018
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/trader-joes--an-experiential-discount-retailer-conquers-the-culinary-seas(e2658668-31ff-4e0d-898d-1abb7df9ae34).html