Should We Use Single Items? Better Not
- Author(s)
- Marko Sarstedt, Adamantios Diamantopoulos, Thomas Salzberger
- Abstract
Bergvist (2016, this issue) and Rossiter (2016, unpublished) claim that the conclusions of Sarstedt, Diamantopoulos, Salzberger, and Baumgartner (2016) are unwarranted as the study's methodology is flawed. This paper begs to differ.
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Otto-von-Guericke-Universität Magdeburg, University of Newcastle, Wirtschaftsuniversität Wien (WU)
- Journal
- Journal of Business Research
- Volume
- 69
- Pages
- 3199-3203
- No. of pages
- 5
- ISSN
- 0148-2963
- DOI
- https://doi.org/10.1016/j.jbusres.2016.02.040
- Publication date
- 2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- ASJC Scopus subject areas
- Marketing
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/df0749df-45ca-49f2-9547-3dfbf5d74589