Made for You: The Effect of Consumer Identification on Consumer Preference
- Author(s)
- Sarah Lim, Stijn M. J. van Osselaer, Christoph Fuchs, Martin Schreier
- Abstract
This research examines how knowing that consumers’ names are identified to producers can change consumers’ evaluations of products and producers. We show that consumers’ preferences shift toward a product when that product’s producer knows their names, and this effect is driven by a sense of de-objectification.
- Organisation(s)
- External organisation(s)
- Cornell University, Technische Universität München, Wirtschaftsuniversität Wien (WU)
- Journal
- ACR North American Advances
- Volume
- 3
- Pages
- 13-17
- Publication date
- 2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/c7755d3e-e399-4de4-baff-7fd007a45df7