My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

Author(s)

Wolfgang Weitzl, Elisabeth Wolfsteiner, Udo Wagner, Sabine Einwiller

Organisation(s)

Department of Communication, Department of Accounting, Innovation and Strategy

Publication date

2016

Peer reviewed

Yes

Austrian Fields of Science 2012

502019 Marketing, 502007 E-commerce, 501021 Social psychology, 501006 Experimental psychology

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/c40ce976-5086-488d-9873-8c14ea44a27b