Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences
- Author(s)
- Olivier Reimann, Udo Wagner, Heribert Reisinger
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2018
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/c3b64ab3-45c6-4d21-8779-3bbeff929dbd