Two sides of the coin: Verbal sensory information and its impact on consumer responses - a meta-analysis covering positive as well as backfiring effects of verbal sensory information
- Author(s)
- Elisabeth Steiner, Udo Wagner
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Fachhochschule Wiener Neustadt
- Publication date
- 2019
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/c2bec103-6f5c-4d63-bb89-fa70c71d35a4