Pay-what-you-want-pricing: If it is of little use to me, I do not want to hurt you

Author(s)

Karl Akbari, Udo Wagner

Organisation(s)

Department of Accounting, Innovation and Strategy

Publication date

2018

Peer reviewed

Yes

Austrian Fields of Science 2012

502019 Marketing

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/paywhatyouwantpricing-if-it-is-of-little-use-to-me-i-do-not-want-to-hurt-you(be27f3d8-7433-431d-974f-0d4ba7137e56).html