Perceived Value and Risk as Mediators Between Perceived Brand Globalness/ Localness and Purchase Intentions

Author(s)

Ziva Kolbl, Adamantios Diamantopoulos, Maja Arslanagic-Kalajdzic

Organisation(s)

Department of Accounting, Innovation and Strategy

External organisation(s)

University of Sarajevo

Publication date

2018

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration, 502020 Market research

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/perceived-value-and-risk-as-mediators-between-perceived-brand-globalness-localness-and-purchase-intentions(b8775581-bffd-4560-9378-479105142466).html