Was ist.kann.soll Marketing?
- Author(s)
- Katharina Jolanta Auer-Srnka, Claudia Resch, Martin Eisend
- Organisation(s)
- Department of Marketing and International Business
- Publication date
- 2025
- Austrian Fields of Science 2012
- 502019 Marketing
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/b801ca3b-cf74-4999-898c-931f221834f8