Kundenbindungsprogramme aus der Sicht des Marketings
- Author(s)
- Udo Wagner
- Organisation(s)
- Department of Marketing and International Business
- Pages
- 23-37
- Publication date
- 2021
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/b6ffac06-095b-4a84-b4c6-c581690467a0