Smile please! Toward an understanding of selfie campaigns
- Author(s)
- Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2019
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/b3f70cad-2db9-47c9-af35-d59f78d357a9