Bridging the Marketing Theory/Practice Gap and the Competitiveness of New Europe
- Author(s)
- Florin Foltean, Udo Wagner, Calin Veghes
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Unknown External Organisation Unbekannt/undefiniert
- Publication date
- 2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/aa743b28-813b-444b-861a-a807c9091532