The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses
- Author(s)
- Ilona Szöcs, Maria Gabriela Montanari
- Organisation(s)
- Department of Marketing and International Business
- Publication date
- 2022
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/12427056-a320-4c16-9865-7cd45e9ba2f9