Does supplementing nonconventional lettering on product packages influence consumers' evaluations
- Author(s)
- Udo Wagner, A. Charinsarn
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2019
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/a55232ac-d37d-4470-bfa6-4f94363044c5