Mobile Technology Contributing to Omni-Channel Retail
- Author(s)
- Andreas Mladenow, Antoanetta Mollova, Christine Strauss
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Pages
- 92-101
- No. of pages
- 10
- DOI
- https://doi.org/10.1145/3282353.3282371
- Publication date
- 2018
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502050 Business informatics, 502019 Marketing
- Keywords
- ASJC Scopus subject areas
- Software, Human-Computer Interaction, Computer Vision and Pattern Recognition, Computer Networks and Communications
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/mobile-technology-contributing-to-omnichannel-retail(a4db2c4c-9737-4fc1-a6c2-e3f824b3373f).html