Having and Doing: Self-expression Asymmetries Drive Happiness Across Experiential and Material Purchases

Author(s)
Georgios Halkias, Sofia Kousi
Organisation(s)
Department of Marketing and International Business
External organisation(s)
Athens University of Economics and Business
Publication date
2020
Peer reviewed
Yes
Austrian Fields of Science 2012
502052 Business administration, 502019 Marketing
Keywords
Portal url
https://ucrisportal.univie.ac.at/en/publications/having-and-doing-selfexpression-asymmetries-drive-happiness-across-experiential-and-material-purchases(9ef8b93f-c379-4afd-b186-6607fe966a51).html