Der Einsatz prominenter Produktbefürworter in der Werbung
- Author(s)
- Heribert Reisinger, Wolfgang Mayerhofer, Melanie Milchram-Pinter
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Wirtschaftsuniversität Wien (WU)
- Pages
- 166-173
- Publication date
- 2015
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/der-einsatz-prominenter-produktbefurworter-in-der-werbung(9d426df0-9770-4ce8-ab7f-5bdefab27ce8).html