Nurture the Business Relationship before Resting on the Laurels of Trust: Exchange, Relationship Quality, Franchisee Satisfaction and the Moderating Role of Trust
- Author(s)
- Matthias Glaser, A. Malyar, L. Karrenberg, M. Jirasek, Josef Windsperger
- Organisation(s)
- Department of Marketing and International Business, Department of Business Decisions and Analytics
- Publication date
- 05-2021
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/9c48f317-17c9-47bf-b898-87d78a7870bc