A 1 - Marketing Research for M-Commerce
- Author(s)
- Claus Ebster
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Volume
- 7
- Pages
- 23 -34
- Publication date
- 2016
- Austrian Fields of Science 2012
- 502020 Market research, 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/9b23f408-0d8f-4b47-bad1-559915b08b4b