TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode
- Author(s)
- Elisabeth Wolfsteiner, Marion Garaus
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2019
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/97473a3f-8359-41b6-acd0-6d9739d74c6c