The "Pricing Footprint" of Country Image: Insights from the Price Sensitivity Meter
- Author(s)
- Adamantios Diamantopoulos, Michaela Matarazzo, Anastasiya Petrychenko
- Organisation(s)
- Department of Marketing and International Business
- Publication date
- 01-2021
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/the-pricing-footprint-of-country-image-insights-from-the-price-sensitivity-meter(8d0817ea-3876-47e2-baa6-c0283f6c9315).html