Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality
- Author(s)
- Maja Arslanagic-Kalajdzic, Vesna Zabkar, Adamantios Diamantopoulos, Arnd Florack
- Organisation(s)
- Department of Accounting, Innovation and Strategy, Department of Occupational, Economic and Social Psychology
- External organisation(s)
- University of Sarajevo, University of Ljubljana
- Publication date
- 2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/8405221f-bfa0-48c0-b1ae-c28fe9e88cee