The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets

Author(s)

Christina Sichtmann, Vasileios Davvetas, Adamantios Diamantopoulos

Organisation(s)

Department of Accounting, Innovation and Strategy

External organisation(s)

University of Leeds

Publication date

2018

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration, 502019 Marketing

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/the-globallocal-product-attribute-decomposing-and-predicting-attribute-weight-and-preference-in-developed-and-emerging-markets(81503afa-8475-4989-9f05-0ca3495a323b).html