Drivers of mobile banking adoption in Austria and Romania - Adaptation of UTAUT in a cross-cultural context
- Author(s)
- Ana D. Domuța, Christine Strauss
- Organisation(s)
- Department of Marketing and International Business
- Publication date
- 12-2023
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502007 E-commerce, 502050 Business informatics, 502019 Marketing
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/80dc70d2-28cd-49cc-825a-7a19124356aa