Drivers of mobile banking adoption in Austria and Romania - Adaptation of UTAUT in a cross-cultural context

Author(s)

Ana D. Domuța, Christine Strauss

Organisation(s)

Department of Marketing and International Business

Publication date

12-2023

Peer reviewed

Yes

Austrian Fields of Science 2012

502007 E-commerce, 502050 Business informatics, 502019 Marketing

Portal url

https://ucrisportal.univie.ac.at/en/publications/drivers-of-mobile-banking-adoption-in-austria-and-romania--adaptation-of-utaut-in-a-crosscultural-context(80dc70d2-28cd-49cc-825a-7a19124356aa).html