Entwicklungslinien der quantitativen Marketingforschung im deutschsprachigen Raum
- Author(s)
- Udo Wagner, Lutz Hildebrandt
- Organisation(s)
- Department of Marketing and International Business
- External organisation(s)
- Humboldt-Universität zu Berlin
- Publication date
- 2020
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/80482642-7cde-46e9-a281-c25f1fa752f9