The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues

Author(s)

Adamantios Diamantopoulos, Arnd Florack, Benjamin Serfas

Organisation(s)

Department of Accounting, Innovation and Strategy, Department of Occupational, Economic and Social Psychology

Publication date

2015

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/the-stereotype-content-model-scm-in-countryoforigin-research-measurement-issues(7cf92137-901d-45cb-b5c4-6a68acd931e7).html