The OCEAN-model for location based services
- Author(s)
- Andreas Mladenow, Niina Maarit Novak, Christine Strauss
- Abstract
This position paper analyzes the customers' willingness to use location based services (LBS) based on the OCEAN model using particular personality traits. Companies must create suitable solutions, because certain personal characteristics may provide better attitudes for the use of LBS whereas other personal characteristics may be less conductive for the use of LBS. Highlighting and systematizing relevant customer profiles provides a basis for the development of efficient strategies to reach and persuade a company's customers.
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Technische Universität Wien
- Volume
- Part F133807
- Pages
- 206-209
- No. of pages
- 4
- DOI
- https://doi.org/10.1145/3151848.3151883
- Publication date
- 12-2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 505002 Data protection, 502050 Business informatics, 502007 E-commerce
- Keywords
- ASJC Scopus subject areas
- Software, Human-Computer Interaction, Computer Vision and Pattern Recognition, Computer Networks and Communications
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/7c3b4b7e-da64-4277-90f8-cd987d7ff638