Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine
- Author(s)
- Mariya Kostyukova, Josef Windsperger, Christine Strauss
- Abstract
Businesses, particularly those operating in Ukraine and Russia directly, have faced significant disruption with the beginning of a full-scale invasion in Ukraine. Some have utilized this crisis as an opportunity to adapt, innovate, and prioritize helping over profitability. Such actions, while bold and cost-intensive, demonstrate a shift toward social responsibility in times of crises. This study explores how platforms can simultaneously support societal well-being and achieve long-term benefits for themselves when faced with high-magnitude crises.
- Organisation(s)
- Department of Marketing and International Business, Department of Business Decisions and Analytics
- No. of pages
- 15
- Publication date
- 11-2025
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502050 Business informatics, 502007 E-commerce, 502015 Innovation management
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/7b4531a4-671a-47c0-ab79-bf497c2659d5