Location-based Consumer Identities: EU as Superodinate Identity Predicting Both Local and Global Brand Purchase
- Author(s)
- Georgios Halkias, Milena Micevski, Marc Herz
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- kleinundpläcking
- Publication date
- 2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/79efb841-b5cb-49ac-bd4c-9fa86d82090b