Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence?

Author(s)

Ziva Kolbl, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos

Organisation(s)

Department of Accounting, Innovation and Strategy

Publication date

2018

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration, 502020 Market research

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/global-brand-stereotypes-and-consumerbrand-identification-is-warmth-more-important-than-competence(76710398-8cf8-428b-af8f-46eb9b255c74).html