The Concept of Regionality: (Mis)interpretation and Potentially Deceptive Use of Regional Product Labels
- Author(s)
- Adamantios Diamantopoulos, Marc Herz
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- kleinundpläcking
- Publication date
- 2018
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/the-concept-of-regionality-misinterpretation-and-potentially-deceptive-use-of-regional-product-labels(73b51119-1d97-47f8-a06a-77ad4d8030a6).html