Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior
- Author(s)
- Adamantios Diamantopoulos, Dragana Milivojevic
- Organisation(s)
- Department of Marketing and International Business
- External organisation(s)
- University of Vienna
- Publication date
- 10-2021
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/6fe8cc8c-52da-4090-bf37-23f36d542c64