Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior

Author(s)

Adamantios Diamantopoulos, Dragana Milivojevic

Organisation(s)

Department of Marketing and International Business

Publication date

10-2021

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration, 502019 Marketing

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/consumer-xenocentrism-vs-consumer-animosity-as-counteracting-forces-on-purchase-behavior(6fe8cc8c-52da-4090-bf37-23f36d542c64).html