Cooperative Decision Making in Crowdfunding – Applying Theory of Behavior and Exemplary Empirical Validation

Author(s)
Valerie Busse, Christine Strauss, Michal Gregus
Abstract

Cooperative issues gained attention with fast growing digitalization and social networks. Especially, research in advanced cooperative funding, i.e. crowdfunding, is rapidly increasing. Hence, this paper addresses behavioral issues in the highly complex decision-making processes from the viewpoint of various actors in crowdfunding. It provides a detailed overview of major behavioral models by focusing on (i) the theory or reasoned action, (ii) its application and (iii) its exemplary empirical validation. The empirical study examines the crowdfunding process by targeting 416 entrepreneurs and by analyzing their behavior towards Kickstarter.com and Indiegogo.com.

Organisation(s)
Department of Accounting, Innovation and Strategy
External organisation(s)
Comenius University Bratislava
Pages
93-103
No. of pages
11
DOI
https://doi.org/10.1007/978-3-030-60816-3_11
Publication date
10-2020
Peer reviewed
Yes
Austrian Fields of Science 2012
502050 Business informatics, 502052 Business administration, 502010 Public finance
Keywords
ASJC Scopus subject areas
Theoretical Computer Science, Computer Science(all)
Portal url
https://ucrisportal.univie.ac.at/en/publications/cooperative-decision-making-in-crowdfunding--applying-theory-of-behavior-and-exemplary-empirical-validation(6db03d8f-d57d-4d8b-a01b-cb1d27a776ec).html