Happy grocery shopper: The creation of positive emotions through affective digital signage content
- Author(s)
- Marion Garaus, Sandra Manzinger, Udo Wagner
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/6d198848-f471-4679-ab63-2bf9b7914d03