Happy grocery shopper: The creation of positive emotions through affective digital signage content

Author(s)

Marion Garaus, Sandra Manzinger, Udo Wagner

Organisation(s)

Department of Accounting, Innovation and Strategy

Publication date

2016

Peer reviewed

Yes

Austrian Fields of Science 2012

502019 Marketing

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/happy-grocery-shopper-the-creation-of-positive-emotions-through-affective-digital-signage-content(6d198848-f471-4679-ab63-2bf9b7914d03).html