Forty Years of the Journal “Marketing Zeitschrift für Forschung und Praxis – Journal of Research and Management”: Retrospection and Prospects
- Author(s)
- Udo Wagner, Lutz Hildebrandt
- Abstract
The publication of issue 4/40 (2018) marks 40 years of the journal Marketing ZFP-JRM. This paper deals with the development of this journal during these 40 years. The authors distinguish between four phases – 1979-1988, 1989-2004, 2005-2010, and since 2011 – because of different prevailing academic contexts. These contexts not only influenced the progression of the journal, but had an impact on the whole field of academic marketing in German-speaking countries. The strategic objectives and the successes of this journal are presented for each of the respective periods. As it turns out, Marketing ZFP-JRM has been accepted by the scientific community because the journal could adapt successfully to new environmental conditions. A great number of scientific careers were supported by publications in this journal. For these reasons, we are optimistic about its future.
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Humboldt-Universität zu Berlin
- Journal
- Marketing ZFP - Journal of Research and Management
- Volume
- 40
- Pages
- 5-16
- No. of pages
- 12
- ISSN
- 0344-1369
- DOI
- https://doi.org/10.15358/0344-1369-2018-4-5
- Publication date
- 2018
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- ASJC Scopus subject areas
- Social Psychology, Marketing
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/6aa354f5-969b-43ac-96a7-4850ad0a72f1