Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences
- Author(s)
- Georgios Halkias, Adamantios Diamantopoulos, Arnd Florack, Johanna Palcu
- Organisation(s)
- Department of Accounting, Innovation and Strategy, Department of Occupational, Economic and Social Psychology
- Publication date
- 2018
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research, 501021 Social psychology
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/69cc5be4-8760-4c8d-9f44-744877087e01