Stereotyping Global and Local Brands: Does Warmth or Competence Matter More for Consumer-Brand Identification?
- Author(s)
- Ziva Kolbl, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/5ad7d565-7818-4ee0-b0e7-5ca4edd5df3d