Stereotyping Global and Local Brands: Does Warmth or Competence Matter More for Consumer-Brand Identification?

Author(s)

Ziva Kolbl, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos

Organisation(s)

Department of Accounting, Innovation and Strategy

Publication date

2017

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration, 502020 Market research

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/stereotyping-global-and-local-brands-does-warmth-or-competence-matter-more-for-consumerbrand-identification(5ad7d565-7818-4ee0-b0e7-5ca4edd5df3d).html